Posted by Ian Callanan on August 9, 2016 at 11:00 AM

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Following on to our 6 Ways PPC Marketing and SEO Work Better Together we have put together 4 additional ways PPC and SEO work well in tandem.  

Search engine optimization (SEO) is focused on organic strategies, while pay-per-click (PPC) is centered around paid strategies. However,  these two key elements in advertising can be combined to help you generate more visitors and get your website in front of people who will be interested in buying your product. Unfortunately, many people don’t realize that these two elements can be combined. Many people think that these two components, organic and paid strategies, are so different that there is no way to use them together. It is this way of thinking that holds many people back and prevents their website from growing and flourishing like it should.

While PPC and SEO do have their own unique differences, they also have quite a few similarities that can be combined to generate one powerful advertising campaign. When you think about the two working together, you can better plan your search strategy and branding techniques. Check out some of the following ways that you can use SEO and PPC advertising to help you gain visibility online in the best way possible.

You can boost exposure.

Both PPC advertising and SEO can help you stay on top of the search engines, and what business doesn’t want to be at the top of the search engines? Many business owners end up cutting back on their PPC advertising campaign once their website starts doing well and ranking at the top of the organic listings. However, if you want to keep your website at the top of the search engines, you need to employ both PPC advertising and SEO. If you start dropping off on one and only using the other one, you will quickly start noticing a difference in how well your site is performing.

You can determine what the best keywords are.

At some point in time or another, you have probably been told about the importance of choosing quality keywords. When you have organic data from your SEO campaign and a quality PPC campaign working for your website, you have two unique sets of data that can come together and help you choose which keywords are truly going to be in your best interest. This allows you to change things up and make the most out of your keyword usage.

With PPC advertising, you can determine which search terms people are looking for to find the products and services you offer online. This allows you to direct all of those potential customers directly to your website, while the use of SEO can help you know what phrases these individuals are looking for on your website. Combining the two items together can go a long way in helping you attain the long-lasting results you desire.

You can eliminate any bad publicity.

With the help of PPC advertising and SEO, you can keep your business at the top of the search engines. When your business is constantly at the top of the search engines, you eliminate some of the bad publicity and push it down further in the search engine results. After all, everyone knows that people aren’t going to weed through page after page to find what they want. Most people look for the answers on the first page of the results and go from there.

Even though SEO can help get your business page into the first few pages of the search engine, PPC advertising is the medium you need to direct them to a specific page on your website. In doing so, you can keep your bounce rate to a minimum and boost conversions. When you convert lookers into buyers, you are going to increase traffic and boost your revenue all at the same time.

You can make an impact on social media.

Today, just about everyone is using social media in some way, shape, or form. When you use Facebook, LinkedIn, Twitter, Instagram, and any of the other venues out there to carry out your PPC advertising, you will begin noticing a difference in the way traffic flows into your website. The more you use these social media platforms to your advantage, the better your chances are of being able to increase your online presence. Facebook is a key portal in being able to target a specific audience based on demographics, age, and so on. This allows you to take the data gathered and analyze it to determine how to tailor your advertising campaign. Then you can take all of the data gathered and create content based on the target market defined, thus resulting in an improvement in your current SEO strategy.

When you take all of the above points into consideration, you can easily see why it is so important to use PPC advertising and SEO together. Using one without the other could end up costing you in terms of the number of visitors you are going to get and the amount of time they spend on your website. More visitors mean more potential sales, thus increasing your bottom line and helping you boost traffic in no time. If you aren’t sure where to start and need a little extra help with your SEO or PPC campaign, turn to the help of a trusted professional who has your best interest in mind.

Topics: seo, ppc

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