Which news do you want first, good or bad?
Let's go with the bad news first: Every year databases used for email marketing naturally lose around 22.5% annually.
Subscribers switch email companies, they stop using old email addresses or they might just opt out of your email communication, and they will probably not be back ever again.
Eventbrite and HubSpot did a survey recently that showed the best marketing tool that event organizers have available is email, news that will make some people uncomfortable. More subscribers always translate into more sales.
Ok that was the bad news now here’s the good news...
How do you fill the hole left by email erosion? The 5 proven tools below have been used by businesses to keep their email lists growing. They range from Twitter Lead Generation Cards to pop-ups to sticky bars. These tools are made to help you keep your existing email list healthy and to also grow it with time.
Expand Your Email List With These 5 Tools
1) The Pop-Up
You might have heard some conflicting info with regards to putting pop-ups on your website. Some marketers believe that this tactic is intrusive, but others might argue it is only disruptive if you let it be disruptive.
The important thing is that you use an innovative design and provide valuable content that is relevant to the needs of your visitors. If you do that then pop-ups are a great way to expand your email list.
Still not quite sure about pop-ups?
Chris Penn, a blogger and author, was working on a new design for his website and decided to remove the pop-ups from his website and put it into the page itself. What were the results?
His subscriptions decreased dramatically!
Of course he quickly put back the pop-up once he realised the drastic fall off in subscriptions. Social Media Examiner stated that their pop-up opt-in form was a major part of growing their email list by a whopping 234% in only a year. Up to 70% of that growth was attributed to the successful pop-up opt-in form according to Founder Mike Stelzner.
Although these results are impressive, there are other options available that are "less disruptive" if you are still concerned that pop-ups will turn off visitors to your website.
Using a scroll-activated, slide in CTA is another great option. Slide in CTA, unlike regular pop-ups, are only triggered when the visitor is reading the content and begins to scroll down the page. Slide in CTAs as their name hints at, slide in from the side and don't take over the full screen. See picture below:
Besides slide-in CTAs, there are options where you can customize how your pop-up functions like having a timed delay for the pop-up or having it appear just once per visit. Always give the visitors a really good incentive to opt-into your list, this produces better conversions. The Eventbrite website uses this trick on their pop-ups to motivate visitors to subscribe:
Now you know there are a number of options when utilizing pop-ups on your website. You should split test the various pop-up approaches including the slide-in CTAs to see which ones converts best before making your final decision.
A Great Pop-Up Tool
Do you want to add pop-ups like the ones we discussed above to your website? SumoMe is a great option. Better yet, it's free and simple to use and will have your pop-ups in action in only a few minutes. SumoMe has different paid options for advanced uses, and with their beginner paid plan you will have access to their free amazing apps.
2) The Sticky Bar
If you find the idea of adding pop-ups to your website to be repulsive, a great alternative is the sticky bar. The full-width sticky bar "sticks" at the top of the webpage as the visitor scrolls down.
See what it looks like below:
See how the content changes on the web page as it scrolls down and the subscriber bar “sticks” to the top of the screen?
Even though this approach is much less intrusive compared to regular pop-ups, they still convert really well. There is also proof that the sticky bar increases conversions and delivers pretty good results. ProBlogger website was used in the example above and they stated that subscriptions increased 25% using the sticky bar.
There are other websites that find the sticky bar very effective. DIY Themes also used the sticky bar and has efficiently grown their email list by 1,180 in just a 30 day period.
A Great Sticky Bar Tool
HelloBar are the leaders when it comes to sticky bars and are a great place to start if you want to test out a sticky bar on your website. With HelloBar you can deliver the perfect message at the perfect time. Note that their free option includes ads in the bar. Their Pro Plans give you the option of having sticky bars that are free of ads.
3) The Exit Intent Pop-Up
Exit intent pop-ups are not quite the same as regular pop-ups. They monitor the user's behaviour and they will only pop up if the user is going to exit your web page.
They pop up at the perfect time and are a great way to grab your user's attention while giving them an incentive to stay.
HubSpot uses their MakeMyPersona tool as shown below:
This pop-up, like the other ones we have mentioned already, also has proof that shows its effectiveness.
WP Beginners saw a 600% increase in email sign-ups after implementing an exit-intent pop-up! Their new subscribers went from 70-80 daily to 445-470 daily.
Neil Patel stated that on his personal blog NeilPatel.com, he saw a 46% increase in email sign-ups once he place this pop-up on his website. Patel stated on the QuickSprout blog that Xero Shoes, an ecommerce site, saw a 28.4% jump in SALES after implementing this pop-up.
Exit-Intent Pop-Up Tool
Hold On Stranger is one of the best exit intent pop-up tools available today. They do have a free 14 day trial offer and a 60-day money back guarantee if you are not totally happy. Their monthly entry-level prices are very affordable.
4) The In-Content Subscribe Box
A sign-up box right in your content is another effective way to increase sign-ups for your website.
Although they aren't intrusive, they are not easy to ignore. Putting it in about half way down the webpage, there is a greater chance that the visitor is reading and actually seeing it.
Another alternative is to place it at the end of the content if you don't want to disrupt your reader's flow.
The Eventbrite Ireland blog has used this technique with quite a bit of success. See how it looks below:
A Great In-Content Subscribe Box Tool
Do you want to include chances for conversions throughout your content? MailMunch's Embedded Opt-In Forms are a great option to produce forms of a high quality that can be embedded anywhere in the content of your blog or website. Although MailMunch has paid options, you are able to register one website for free and have integration, unlimited forms and page level targeting.
5) The Twitter Lead Generation Card
This option is very different from the ones mentioned previously.
Although the pop-ups described previously provide effective ways to convert website visitors, why not get to them BEFORE they get to your site?
Twitter Lead Generation Cards can do this for you by asking your followers or even those of your competitors, to subscribe to your newsletter or even download content right from a tweet!
This is what a Twitter Lead Generation Card looks like in action:
These cards have a short description, a picture and a call to action (CTA).
The objective of this card is to give Twitter users an effective way to share their contact details with you, even before going to your site. What kind of benefits do you think you will get from this card?
The picture captures the attention of your target audience. Note that the display size of the picture is small, so keep that in mind when choosing a picture. Don’t go with any more text than what is displayed in the example above.
Keep the CTA basic and actionable.
Learn more about Twitter's Lead Generation Cards.
You guessed it, you need a Twitter account to implement the Twitter Lead Generation Card. Go here to get your Twitter account if you don't have one already. Once your registration is set up, go to Twitter Ads page to set up your Twitter Card. Although these Cards are within other Twitter Ad tools, they can be used for free with those other paid Twitter Ad options. We suggest starting out with a small promotional budget and measure your results before investing more money.