The Internet is rapidly developing into the primary marketing channel for small businesses. This seismic shift in marketing strategies has been intimidating and confusing to most small business owners who want to promote their businesses. Instead of thinking about print, radio or television advertising, business owners have to understand search engines, social media and other online forms of communication. A few good SEO tips for 2017 can point you in the right direction to make your marketing more effective in this new year.
And since technology is always developing, an online marketing strategy is not something that you can just set and forgot. You have to be aware of the latest SEO tips for 2017 or your marketing dollars might become ineffective.
Search engines continue to be an important way to drive traffic to your site and generate new business. Despite the development of social media and other forms of online marketing, search engines are the starting point for 93% of online experiences. It's important to have a social media strategy, but you cannot afford to stop paying attention to search engine optimization. The following SEO tips are a good place to start.
Go Mobile or Go Home!
If you've been marketing your business on the web for some time, you may not be completely prepared for the mobile revolution that's coming. The basic assumption of your web content may be that your audience is using a large screen. With more search being generated by mobile devices than by traditional desktop Internet browsers, you have to change that way of thinking. It is likely that the majority of the people viewing your site are using mobile phones. If search engines decide that your site is not mobile friendly, then you are going to drop in traffic. Here's a few SEO tips to help you move forward:
Use responsive design. This kind of design allows the browser to adjust how your website is displayed depending on the device used. It ensures that users with small screens will have a good experience with your content. See if your site is repsonive with Am I Responsive?
Pay attention to load speeds. Don't have large high-resolution images that take a while to load on small devices. Avoid animations and other content that might take a while to load. Check your load speeds with Pingdom Website Speed Test
Focus on the user. Make sure your content delivers exactly what your audience is looking for right away. Keep it simple, and stay focused on providing value to your audience. You can also employ dynamic content that delivers only the meat for mobile devices, but longer content for desktops. The Hubspot COS is a great tool for dynamic content
Get Ready for Artificial Intelligence
Gone are the days when Google's search algorithms could be fooled by keyword stuffing and link farms. Today, Google and other search engines employ extremely complex algorithms that utilize machine learning to generate the best possible search results. Google calls its artificial intelligence and machine learning algorithm RankBrain. They say that this is the third most important ranking signal that they use in determining page rankings. So, what are some SEO tips for 2017 that will help you respond to this information?
The answer is to use schema. Schema markup is a way of structuring data that you include in your website and content so that search engines can better understand what you're offering. It was developed by Microsoft, Google and Yahoo to provide a universal language that would search engines display the most relevant information in response to search queries. By including schema in your website content, you are preparing for the future when artificial intelligence algorithms will be the primary means of generating search results.
Make It Epic
When it comes online marketing, content has always been king.