Which news do you want first, good or bad?
Let's go with the bad news first: Every year databases used for email marketing naturally lose around 22.5% annually.
Subscribers switch email companies, they stop using old email addresses or they might just opt out of your email communication, and they will probably not be back ever again.
Eventbrite and HubSpot did a survey recently that showed the best marketing tool that event organizers have available is email, news that will make some people uncomfortable. More subscribers always translate into more sales.
Ok that was the bad news now here’s the good news...