According to HubSpot’s new State of Inbound 2015-2016 report, only 8% of sales reps consider social selling a priority.
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
When I first started my inbound marketing agency, a very wise marketing VP said to me, "One thing about being a marketing professional is everyone thinks they can do your job. " I didn't realize at the time how true those words were. From the outside, marketing looks easy and in some respects, it is. What's really hard is to do the job well. And in marketing and sales, it's real easy to tell if you're doing the job well or not. The results are right there for everyone to see.
If you own a small business, it is important to have a nearly constant stream of new customers trying out your products or services. Marketing is essential if you are going to keep your business growing.
According to a recent study by Microsoft, humans now have attention spans shorter than that of a goldfish. A mere eight seconds is all we can muster, while our fish friends can concentrate for nine.
WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
“The only way to win at content marketing is for the reader to say,
‘This was written specially for me.” – Seth Godin
Most of the entrepreneurs today have found inbound marketing as a smart and more practical way to boost sales and get more consumers. Aside from not requiring a big amount on advertising compared to outbound marketing, the fastest way to get in touch with prospects and clients all over the world can be done through inbound. It is all about sharing contents about a product. It aims to convert website visitors as clients or buyers of the products and services.
you may have some questions like: How do I convert my website to be a lead gen source for my business? What are the tools that I can use to start building my marketing strategy?