Marketing Resources You Will Love

How to Run Your First Social Selling Campaign in 6 Steps

By Ian Callanan | December 17, 2015 at 12:00 PM

According to HubSpot’s new State of Inbound 2015-2016 report, only 8% of sales reps consider social selling a priority.

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Topics: Twitter, marketing news, inbound marketing

20 Questions to Ask When Creating Buyer Personas [Free Template]

By Ian Callanan | December 16, 2015 at 12:00 PM

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

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Topics: Twitter, marketing news, inbound marketing

Why You Should Outsource Your Inbound Marketing

By Ian Callanan | December 9, 2015 at 1:00 AM


When I first started my inbound marketing agency, a very wise marketing VP said to me, "One thing about being a marketing professional is everyone thinks they can do your job. " I didn't realize at the time how true those words were. From the outside, marketing looks easy and in some respects, it is. What's really hard is to do the job well. And in marketing and sales, it's real easy to tell if you're doing the job well or not. The results are right there for everyone to see.

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Topics: marketing news, inbound marketing

How to Teach Yourself SEO in 30 Days

By Ian Callanan | November 27, 2015 at 12:00 PM

Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.
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Topics: seo, marketing news, inbound marketing

Get a Stream of Customers for Your Business with Inbound Marketing

By Ian Callanan | November 24, 2015 at 11:30 AM

If you own a small business, it is important to have a nearly constant stream of new customers trying out your products or services. Marketing is essential if you are going to keep your business growing.

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Topics: website, inbound marketing

8 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

By Ian Callanan | November 10, 2015 at 10:16 PM

According to a recent study by Microsoft, humans now have attention spans shorter than that of a goldfish. A mere eight seconds is all we can muster, while our fish friends can concentrate for nine.

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Topics: website, buyer's journey, marketing news, inbound marketing

What's WYSIWYG? How Today's Online Editor Came to Be

By Ian Callanan | November 9, 2015 at 10:00 AM

WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.

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Topics: marketing news, inbound marketing

How Inbound Marketing Can Change Your Drab Website

By Ian Callanan | October 8, 2015 at 11:00 AM



“The only way to win at content marketing is for the reader to say,
‘This was written specially for me.” – Seth Godin

Most of the entrepreneurs today have found inbound marketing as a smart and more practical way to boost sales and get more consumers. Aside from not requiring a big amount on advertising compared to outbound marketing, the fastest way to get in touch with prospects and clients all over the world can be done through inbound. It is all about sharing contents about a product. It aims to convert website visitors as clients or buyers of the products and services.

you may have some questions like: How do I convert my website to be a lead gen source for my business? What are the tools that I can use to start building my marketing strategy?


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Topics: seo, marketing tools, inbound marketing

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