Marketing Resources You Will Love

9 New Business Triggers That Signal It's Time to Reconnect With a Prospect

By Ian Callanan | January 21, 2016 at 2:00 PM

Understanding trigger events is among the most valuable skills a sales rep can possess.

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Topics: marketing news

The Beginner's Guide to Retargeting Campaigns [Free Ebook]

By Ian Callanan | January 20, 2016 at 11:00 PM

For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting.

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Topics: marketing news

The Anatomy of a Winning Website Design [Infographic]

By Ian Callanan | January 19, 2016 at 12:00 PM

Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.

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Topics: marketing news

The Simple Email Hack That Will Force You to Write Better Emails

By Ian Callanan | January 18, 2016 at 11:00 PM

Mark Twain once said, "I didn't have time to write a shorter letter, so I wrote a long one instead."

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Topics: marketing news

7 Examples of SaaS Companies with Exceptional Marketing

By Ian Callanan | January 15, 2016 at 11:00 AM

Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms' fairy tales.

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Topics: marketing news

The Anatomy of a Terrible Cold Sales Email [Infographic]

By Ian Callanan | January 14, 2016 at 12:00 PM

Sending cold sales emails is a tricky business.

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Topics: marketing news

Take Your Audience Development Inbound

By Ian Callanan | January 13, 2016 at 11:00 AM

It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.

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Topics: marketing news

The Definition of Sales Process [In Under 100 Words]

By Ian Callanan | January 12, 2016 at 11:00 AM

If your team doesn't work from a defined sales process, you've probably been told that you should get one. But what is a sales process in the first place? Here's a definition, in under 100 words.

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Topics: marketing news

Why Salespeople Need to Get Ultra-Personal with Buyers

By Ian Callanan | January 11, 2016 at 12:00 PM

The buyer-seller relationship is primarily a professional one. Buyers tell salespeople their business problems, and salespeople brainstorm solutions. Sales conversations transpire in terms of "metrics," "pain points," "results," "ROI," and "value." In general, salespeople adhere to the tried-and-true rule "Prove the business case and hook the buyer."

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Topics: Twitter, marketing news

How Ad Blocking Works: Everything You Need to Know

By Ian Callanan | January 8, 2016 at 10:30 AM

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.

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Topics: marketing news

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