With marketing metrics, tracking, testing and measuring is of paramount importance. It forms the basis from which over time performance can be measured. As it is not possible for every individual to measure every important metric on their own, each role is responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team. Let us examine the different roles:
1) Email Marketing Manager
The email marketing manager is in charge of sending out regular email communication for any marketing campaign.