Marketing Resources You Will Love

The Essential Sales & Marketing Metrics Your Team Should Track

By Ian Callanan | October 22, 2015 at 10:30 AM

With marketing metrics, tracking, testing and measuring is of paramount importance. It forms the basis from which over time performance can be measured. As it is not possible for every individual to measure every important metric on their own, each role is responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team. Let us examine the different roles:

1) Email Marketing Manager

The email marketing manager is in charge of sending out regular email communication for any marketing campaign.

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Topics: sales tools, marketing tools, marketing news

How Inbound Marketing Can Change Your Drab Website

By Ian Callanan | October 8, 2015 at 11:00 AM



“The only way to win at content marketing is for the reader to say,
‘This was written specially for me.” – Seth Godin

Most of the entrepreneurs today have found inbound marketing as a smart and more practical way to boost sales and get more consumers. Aside from not requiring a big amount on advertising compared to outbound marketing, the fastest way to get in touch with prospects and clients all over the world can be done through inbound. It is all about sharing contents about a product. It aims to convert website visitors as clients or buyers of the products and services.

you may have some questions like: How do I convert my website to be a lead gen source for my business? What are the tools that I can use to start building my marketing strategy?


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Topics: seo, marketing tools, inbound marketing

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