Marketing Resources You Will Love

How Artists and Musicians should use Vine and Instagram

By Ian Callanan | November 18, 2015 at 10:00 AM

If a picture says a thousand words, then a short video can say it all.

Social media video apps Instagram and Vine are cheap, super-easy and creative ways for artists to lift their profiles, and it can say much more than a Facebook status update or a 140-character Tweet.

Users can create 15-second videos on Instagram, while Vine clips play for 6 seconds, making them great marketing tools to grab fans’ attention.

All you need is a smart phone and the Instagram or Vine app. Then press to record video and share it with the rest of the social media world.

While both apps have similar functions, each has its own feature set. A notable Instagram feature is its unique photo filtering which also works for its videos. Vine sports a focus lock and exposure settings.

Here are five ways musicians can use Vine and Instagram to get noticed:

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Topics: vine,, musicians, artists, instagram

Social Media for Musicians - What's different?

By Ian Callanan | November 3, 2015 at 2:00 PM

In this day and age, knowing how to use social media well is almost essential when it comes to marketing and self-promotion.  Sites like Twitter and Facebook have become some of the dominant ways for people to keep up with news - as you may know yourself, if you spend any time on those sites!

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Topics: musicians, social media

What is Apple Music Connect?

By Ian Callanan | August 28, 2015 at 10:30 AM

The name says it all – Apple’s new social network streaming service is about directly connecting artists to fans. The launch of Apple Music sees the company making a push into Spotify and Pandora’s streaming space, and one of its features is Apple Music Connect which is like a Facebook for musicians.

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Topics: musicians, apple connect, apple music connect

How You Can Boost Watch Time on Youtube

By Ian Callanan | August 26, 2015 at 11:00 AM



Did you think the popularity of your YouTube videos was determined by how many times it was viewed? Think again.

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Topics: musicians, youtube

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