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5 Ways That PPC Ads Can Help Improve Your SEO

By Ian Callanan | July 12, 2016 at 11:00 AM

PPC (pay per click) advertising can be an effective way to promote your products, services, events or even content. It's a cost-effective way to bring in inorganic traffic since you only pay for the clicks your ads receive, which means you're only paying for results. Unfortunately, it's often dismissed as a marketing strategy because many believe it to be inferior to the organic traffic that SEO brings in. What they don't understand is that PPC ads can actually be used to help strengthen your SEO strategy. The following are a number of ways in which PPC and SEO can be used as complementary efforts:

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Topics: seo, paid search, ppc

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