Marketing Resources You Will Love

5 Mistakes to Avoid in PPC Advertising

By Ian Callanan | August 23, 2016 at 11:00 AM

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Topics: ppc

4 More Ways You Can Boost Visitors with PPC Advertising and SEO

By Ian Callanan | August 9, 2016 at 11:00 AM

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Topics: seo, ppc

6 Ways PPC Marketing and SEO Work Better Together

By Ian Callanan | July 26, 2016 at 11:00 AM

Oftentimes, people think of pay-per-click (PPC) and search engine optimization (SEO) as being two totally separate and independent marketing strategies. Sure, they are different in a number of different ways. But, they are also very similar in that they both relate to searches. In fact, the two strategies work extremely well together. It is because of this that you should focus on using both PPC advertising and SEO together to create a more successful marketing strategy. Check out some of the different ways that your business can benefit from using these two powerful tools together.

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Topics: seo, ppc

5 Ways That PPC Ads Can Help Improve Your SEO

By Ian Callanan | July 12, 2016 at 11:00 AM

PPC (pay per click) advertising can be an effective way to promote your products, services, events or even content. It's a cost-effective way to bring in inorganic traffic since you only pay for the clicks your ads receive, which means you're only paying for results. Unfortunately, it's often dismissed as a marketing strategy because many believe it to be inferior to the organic traffic that SEO brings in. What they don't understand is that PPC ads can actually be used to help strengthen your SEO strategy. The following are a number of ways in which PPC and SEO can be used as complementary efforts:

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Topics: seo, paid search, ppc

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