In order to compete in any industry, you need to be able to effectively close sales. Thanks to the web, everything moves at the speed of light, so it can be difficult to adapt your sales techniques to current customer needs. This is where sales technology can help you immensely. Before you purchase the first piece of sales tech you come across, however, you should take a step back and consider everything that you need out of it. For this, you don't have to guess. You can start by looking at what the sales leaders of today want out of their sales tools.
When it comes to sales technology, the options and possibilities are nearly endless. However, what many inbound marketers are finding themselves faced with is the pressure of closing more deals in less time but with fewer resources. This is due to the increasing of sales goals coupled with a decrease in the sales budget. A recent survey done of companies has indicated that 93% are planning on spending a maximum of $100,000 on their sales technology while 78% are only expecting to delegate $25,000 on sales tools.