Marketing Resources You Will Love

The Essential Sales & Marketing Metrics Your Team Should Track

By Ian Callanan | October 22, 2015 at 10:30 AM

With marketing metrics, tracking, testing and measuring is of paramount importance. It forms the basis from which over time performance can be measured. As it is not possible for every individual to measure every important metric on their own, each role is responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team. Let us examine the different roles:

1) Email Marketing Manager

The email marketing manager is in charge of sending out regular email communication for any marketing campaign.

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Topics: sales tools, marketing tools, marketing news

What Sales Leaders Really Want Out of Their Sales Tech

By Ian Callanan | October 14, 2015 at 2:00 PM


In order to compete in any industry, you need to be able to effectively close sales. Thanks to the web, everything moves at the speed of light, so it can be difficult to adapt your sales techniques to current customer needs. This is where sales technology can help you immensely. Before you purchase the first piece of sales tech you come across, however, you should take a step back and consider everything that you need out of it. For this, you don't have to guess. You can start by looking at what the sales leaders of today want out of their sales tools.

When it comes to sales technology, the options and possibilities are nearly endless. However, what many inbound marketers are finding themselves faced with is the pressure of closing more deals in less time but with fewer resources. This is due to the increasing of sales goals coupled with a decrease in the sales budget. A recent survey done of companies has indicated that 93% are planning on spending a maximum of $100,000 on their sales technology while 78% are only expecting to delegate $25,000 on sales tools.


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Topics: sales tools, sales tech

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