Marketing Resources You Will Love

SEO Tips to Keep Growing Your Web Traffic in 2017

By Ian Callanan | January 5, 2017 at 11:39 AM

The Internet is rapidly developing into the primary marketing channel for small businesses. This seismic shift in marketing strategies has been intimidating and confusing to most small business owners who want to promote their businesses. Instead of thinking about print, radio or television advertising, business owners have to understand search engines, social media and other online forms of communication. A few good SEO tips for 2017 can point you in the right direction to make your marketing more effective in this new year.

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Topics: seo, marketing, web design, traffic

4 More Ways You Can Boost Visitors with PPC Advertising and SEO

By Ian Callanan | August 9, 2016 at 11:00 AM

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Topics: seo, ppc

6 Ways PPC Marketing and SEO Work Better Together

By Ian Callanan | July 26, 2016 at 11:00 AM

Oftentimes, people think of pay-per-click (PPC) and search engine optimization (SEO) as being two totally separate and independent marketing strategies. Sure, they are different in a number of different ways. But, they are also very similar in that they both relate to searches. In fact, the two strategies work extremely well together. It is because of this that you should focus on using both PPC advertising and SEO together to create a more successful marketing strategy. Check out some of the different ways that your business can benefit from using these two powerful tools together.

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Topics: seo, ppc

5 Ways That PPC Ads Can Help Improve Your SEO

By Ian Callanan | July 12, 2016 at 11:00 AM

PPC (pay per click) advertising can be an effective way to promote your products, services, events or even content. It's a cost-effective way to bring in inorganic traffic since you only pay for the clicks your ads receive, which means you're only paying for results. Unfortunately, it's often dismissed as a marketing strategy because many believe it to be inferior to the organic traffic that SEO brings in. What they don't understand is that PPC ads can actually be used to help strengthen your SEO strategy. The following are a number of ways in which PPC and SEO can be used as complementary efforts:

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Topics: seo, paid search, ppc

The Best Website Tips For Driving Traffic, Sales and More

By Katie Arbulu | March 28, 2016 at 11:00 AM

If you're a serious business in these modern times, then you know the importance of having and maintaining a website for your services. What you may not know is that a lot of the information you need to succeed is already out there. In this article, we'll be introducing you to some of the best website tips for driving traffic to your website.

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Topics: seo, website, sales

7 SEO Myths To Leave Behind

By Ian Callanan | March 15, 2016 at 11:56 AM

SEO, or Search Engine Optimization, can be a difficult subject for the uninitiated to grasp. Before we go over our SEO tips, let's take a moment to talk about what SEO actually is before we continue.

Search Engine Optimization is the practice of optimizing your website and web pages for search engines, but most especially Google. Big words that come up when SEO is being discussed include "ranking", "keyword density", and more. While it's true that good SEO will facilitate a higher rank in search results, content needs a lot more than just optimal keyword density to perform well on the modern Internet.

Let's go over seven prominent myths about SEO, and a few SEO tips to steer you away from them.

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Topics: seo, search engine optimization

The Beginner's Guide to Technical SEO: 7 Resources You Should Use

By Ian Callanan | December 11, 2015 at 12:00 PM

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

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Topics: seo, marketing news

How to Teach Yourself SEO in 30 Days

By Ian Callanan | November 27, 2015 at 12:00 PM

Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.
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Topics: seo, marketing news, inbound marketing

Improve With Improv: What You Learn When You Step Outside Your Comfort Zone [Video]

By Ian Callanan | November 19, 2015 at 11:30 AM

For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say?

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Topics: seo, marketing news

How Inbound Marketing Can Change Your Drab Website

By Ian Callanan | October 8, 2015 at 11:00 AM

 

 

“The only way to win at content marketing is for the reader to say,
‘This was written specially for me.” – Seth Godin

Most of the entrepreneurs today have found inbound marketing as a smart and more practical way to boost sales and get more consumers. Aside from not requiring a big amount on advertising compared to outbound marketing, the fastest way to get in touch with prospects and clients all over the world can be done through inbound. It is all about sharing contents about a product. It aims to convert website visitors as clients or buyers of the products and services.

you may have some questions like: How do I convert my website to be a lead gen source for my business? What are the tools that I can use to start building my marketing strategy?

 

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Topics: seo, marketing tools, inbound marketing

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