Marketing Resources You Will Love

Why Salespeople Need to Get Ultra-Personal with Buyers

By Ian Callanan | January 11, 2016 at 12:00 PM

The buyer-seller relationship is primarily a professional one. Buyers tell salespeople their business problems, and salespeople brainstorm solutions. Sales conversations transpire in terms of "metrics," "pain points," "results," "ROI," and "value." In general, salespeople adhere to the tried-and-true rule "Prove the business case and hook the buyer."

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Topics: Twitter, marketing news

3 Quick Ways to Find Anyone's Email Address

By Ian Callanan | January 7, 2016 at 12:00 PM

This post originally appeared on HubSpot's Marketing blog. For more content like this, subscribe to Marketing.

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Topics: Twitter, marketing news

How New Technology Is Changing the Way We Earn (And Retain) Customers Online

By Ian Callanan | January 1, 2016 at 12:00 PM

Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?

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Topics: Twitter, marketing news

3 Pieces of Awful Sales Advice You Should Ignore

By Ian Callanan | December 28, 2015 at 12:00 PM

Salespeople who want to strengthen their skillset and optimize their process often seek advice from colleagues, managers, or experts. That’s a good thing -- self-improvement is a noble pursuit. But unfortunately, not all sales advice is good advice. In fact, some of it is downright awful, and can actually hurt the reps who implement these “helpful” tips.
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Topics: Twitter, marketing news

How to Run Your First Social Selling Campaign in 6 Steps

By Ian Callanan | December 17, 2015 at 12:00 PM

According to HubSpot’s new State of Inbound 2015-2016 report, only 8% of sales reps consider social selling a priority.

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Topics: Twitter, marketing news, inbound marketing

20 Questions to Ask When Creating Buyer Personas [Free Template]

By Ian Callanan | December 16, 2015 at 12:00 PM

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

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Topics: Twitter, marketing news, inbound marketing

4 Tips to Build a Sales Team That Gets Results

By Ian Callanan | December 4, 2015 at 12:00 PM

You’ve got a great product with a winning value proposition. Now all you need is a top notch sales team to bring in the revenue.

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Topics: Twitter, marketing news

How to Craft a Sales One-Liner That Stops Buyers in Their Tracks

By Ian Callanan | December 3, 2015 at 12:00 PM

Value, value, value. It’s the key to modern selling and one of the only thing buyers care about when making a purchasing decision.

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Topics: Twitter

7 Behaviors That Reveal Our Obsession With Technology

By Ian Callanan | November 30, 2015 at 12:00 PM

If you've ever taken a subway somewhere, then you've probably noticed something a little peculiar going on. People are completely and utterly absorbed -- but not in conversation with their neighbors. They're absorbed in their devices: smartphones, tablets, laptops, etc.
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Topics: Twitter, marketing news

3 Marketing Tips to Boost Donor Retention

By Ian Callanan | November 26, 2015 at 10:30 AM

It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.

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Topics: Twitter, marketing news

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