The buyer-seller relationship is primarily a professional one. Buyers tell salespeople their business problems, and salespeople brainstorm solutions. Sales conversations transpire in terms of "metrics," "pain points," "results," "ROI," and "value." In general, salespeople adhere to the tried-and-true rule "Prove the business case and hook the buyer."
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Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?
According to HubSpot’s new State of Inbound 2015-2016 report, only 8% of sales reps consider social selling a priority.
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
You’ve got a great product with a winning value proposition. Now all you need is a top notch sales team to bring in the revenue.
Value, value, value. It’s the key to modern selling and one of the only thing buyers care about when making a purchasing decision.
It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.